Hoshino Resorts Hotel & Ryokan: Differentiating from Other Hotel Brands

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Hoshino Resorts, a renowned name in the hospitality sector of Japan, has carved a niche for itself with its unique offerings and strategies.

Here’s a look at how it stands out from the competition:

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Hotels as Tour Guides

Hoshino Resorts is not just about providing a place to stay.

They go beyond the conventional hotel experience.

For instance, at Aman Tokyo, guests can embark on special tours that connect them with traditional artisans in the nearby Nihonbashi district.

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Preserving Local Culture

The brand places a significant emphasis on respecting and showcasing local culture and traditions to its guests.

The high-end hot spring inns, known as KAI, for example, offer stays that let guests immerse themselves in the local ambiance.

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Unique Brands

Hoshino Resorts boasts of its own distinctive brands such as HOSHINOYA, KAI, and RISONARE.

Each of these brands caters to different concepts and target audiences, ensuring a diverse experience for tourists.

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Innovative Business Model

One of the standout strategies of Hoshino Resorts is its approach to taking over the management and operations of existing inns that have faced challenges, especially due to financial difficulties or lack of successors.

This not only preserves the charm of traditional inns but also infuses them with new value.

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Expanding Urban Tourism

Recognizing the demand in urban tourism, Hoshino Resorts invests in accommodations that serve as hubs for urban sightseeing.

This strategy allows tourists to delve into urban culture and lifestyle.

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Global Expansion

Hoshino Resorts is not limited to Japan.

They have ventured into overseas properties, ensuring they gather comprehensive information about the potential investment region, considering factors like political trends, demographics, and economic growth.

In conclusion, with its unique brands, business models, and a deep-rooted respect for local culture and traditions, Hoshino Resorts offers a hospitality experience that is distinct from other brands in the industry.

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Where in Tokyo ?

Hoshinoya Tokyo

HOSHINOYA Tokyo is strategically located in the economic hub of the city, just a short stroll from Tokyo Station and the iconic Imperial Palace. While the hotel boasts a majestic facade, its interiors exude a sense of warmth, intimacy, and surprise, all of which are deeply rooted in the age-old Japanese hospitality traditions.

Spanning 17 stories, this hotel offers an ambiance of relaxation juxtaposed against the bustling backdrop of Tokyo. Each floor serves as an exclusive sanctuary, accessible only to its residing guests. This ensures utmost privacy and a personalized experience. Dedicated staff on each floor cater to the guests’ every whim, upholding the refined customs that have been cherished for centuries in the traditional Japanese inn, known as the ryokan.

In essence, HOSHINOYA Tokyo promises an authentic experience, blending the age-old traditions of Japan with the contemporary luxuries that global travelers seek, all set in the vibrant heart of Tokyo.

OMO Brand Hotel

OMO Hotels, a subsidiary of Hoshino Resorts, epitomizes the “exciting urban hotel” concept. Strategically located in vibrant city areas, these hotels offer:

  • Design-focused Comfort: Rooms tailored for diverse travel styles, balancing functionality and relaxation.
  • Local Experiences: Staff passionately guide guests to unique, off-the-beaten-path city adventures.
  • Vibrant OMO Base: A hub for city-walking events, café chats, and a festive atmosphere.
  • Diverse Accommodations: From minimalistic capsule hotels to landmark full-service stays, catering to varied traveler needs.

In essence, OMO Hotels provide an immersive urban experience, blending comfort with local exploration.

Locations in Tokyo

OMO Tokyo Akasaka

OMO Tokyo Akasaka by Hoshino Resorts is an urban tourism hotel that opened on February 25, 2022, in Akasaka, Minato-ku, Tokyo. Located just a 3-minute walk from Akasaka-Mitsuke Station, it’s an ideal spot for both Tokyo sightseeing and business. This hotel is the second location under the “OMO” urban hotel brand by Hoshino Resorts, offering 140 rooms across two types.

OMO Asakusa

OMO Asakusa by Hoshino Resorts, the 15th facility under the “OMO” brand, opened on July 31, 2023, in Taito-ku, Tokyo. Located just a minute’s walk from Senso-ji Temple, it offers air-conditioned rooms, a shared lounge, free WiFi, and a terrace. A unique feature is the all-day cafe “OMO Base” on the top floor (13th), a first in the OMO brand’s history. The hotel is a 7-minute walk from Asakusa Station.

OMO Tokyo Otsuka

OMO Tokyo Otsuka by Hoshino Resorts, opened on May 9, 2018, is an urban tourism hotel located in Toshima-ku, Tokyo, just a 2-minute walk from JR Yamanote Line’s Otsuka Station. Embracing the concept of “more than just a place to sleep, elevating travel excitement,” its unique features


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